SAPPE Public Company Limited first ventured into the beverage industry in 2001, by introducing “Mogu Mogu”, a fruit juice with coconut jelly. It was the company’s first beverage product and was launched under the management of Mr. Adisak Ruckariyaphong (Kong), a second generation executive of the family business. The launch was only a small start to something big, as the company introduced the world’s first fruit juice with coconut jelly. Immediately “Mogu Mogu” created quite a stir in the industry and quickly became everyone’s favorite chewy fruit juice.